Seminar

Museum Studies Seminars Session 2:
Museums which Create Value: Marketing Strategies

Seminar
Museum Studies Seminars Session 2: Museums which Create Value: Marketing Strategies

Project Coordinator: Dr. N. Hanzade URALMAN
Okan University, Chairman of Public Relations and Advertising Department

The strengthening of museums in the area of culture which is in fast motion, integrating with their visitors and becoming brands depend on their transformation to value creating organizations. Today, a museum’s creating value is possible with its creating and sustaining a meaning for all its shareholders primarily for its visitors, employees, members, volunteers, potential visitors, targeted communities, business circles, non-governmental organizations and affiliated central and/or regional administrations. Even museums which are regarded as unique because of their priceless collections or their historical importance are repositioning themselves within this movement. That is the reason why we are able to talk about units which plan and manage communication within the framework of strategic approaches within the organizational structuring of museums and work towards communication and marketing and communication agencies which give such service to museums. In this seminar, museums’ marketing, communication and branding activities will be addresses and the theoretical studies carried out in these areas, the developed strategies and the skills required for museum organizations during this process.  

Chair: Dr. Zehra GÜNGÖR, Okan University Public Relations and Advertising Department, President of STAGE Communications Consultancy, International Public Relations Association IPRA World President of 2014

Dr. Carol Ann SCOTT, Director, Carol Scott Associates, Member of the Executive Board of ICOM
“Museums, Branding and Values: Harnessing The Future”

M. Özalp BİROL, General Manager, Suna and İnan Kıraç Foundation Culture and Art Enterprises

Paal MORK, Director of Communications and Audience Development, Norsk Folkemuseum; ICOM Norway Chairman
“Managing a Branding Structure” 

Xanthe ARVANITAKIS, Interim Director of Marketing and Commercial, Old Royal Naval College
“Creating Value through Brand and Communications”

 

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