Seminar

Museum Studies Seminars Session 2:
Museums which Create Value: Marketing Strategies

Seminar
Museum Studies Seminars Session 2: Museums which Create Value: Marketing Strategies

Project Coordinator: Dr. N. Hanzade URALMAN
Okan University, Chairman of Public Relations and Advertising Department

The strengthening of museums in the area of culture which is in fast motion, integrating with their visitors and becoming brands depend on their transformation to value creating organizations. Today, a museum’s creating value is possible with its creating and sustaining a meaning for all its shareholders primarily for its visitors, employees, members, volunteers, potential visitors, targeted communities, business circles, non-governmental organizations and affiliated central and/or regional administrations. Even museums which are regarded as unique because of their priceless collections or their historical importance are repositioning themselves within this movement. That is the reason why we are able to talk about units which plan and manage communication within the framework of strategic approaches within the organizational structuring of museums and work towards communication and marketing and communication agencies which give such service to museums. In this seminar, museums’ marketing, communication and branding activities will be addresses and the theoretical studies carried out in these areas, the developed strategies and the skills required for museum organizations during this process.  

Chair: Dr. Zehra GÜNGÖR, Okan University Public Relations and Advertising Department, President of STAGE Communications Consultancy, International Public Relations Association IPRA World President of 2014

Dr. Carol Ann SCOTT, Director, Carol Scott Associates, Member of the Executive Board of ICOM
“Museums, Branding and Values: Harnessing The Future”

M. Özalp BİROL, General Manager, Suna and İnan Kıraç Foundation Culture and Art Enterprises

Paal MORK, Director of Communications and Audience Development, Norsk Folkemuseum; ICOM Norway Chairman
“Managing a Branding Structure” 

Xanthe ARVANITAKIS, Interim Director of Marketing and Commercial, Old Royal Naval College
“Creating Value through Brand and Communications”

 

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14 OCT MON
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15 OCT TUE
2

Exhibition Self/Trans-lationSudarshan Shetty

Akbank Sanat

19:00

The World As It Is

Akbank Sanat

16 OCT WED
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Exhibition Self/Trans-lationSudarshan Shetty

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17 OCT THU
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Exhibition Self/Trans-lationSudarshan Shetty

Akbank Sanat

10:30

Jazz In High SchoolsYavuz Akyazıcı Project

Özel Şişli Terakki Lisesi

14:30

Jazz In High SchoolsYavuz Akyazıcı Project

Özel Enka High School

18:00

Jazz TimeJazz Cuisine

The Badau Yeldeğirmeni

20:00

NES

Summart Art Center

21:30

Vaudou Game

Babylon

18 OCT FRI
6

Exhibition Self/Trans-lationSudarshan Shetty

Akbank Sanat

10:00

Jazz In High SchoolsYavuz Akyazıcı Project

Saint Benoit High School

13:30

Jazz In High SchoolsYavuz Akyazıcı Project

Galatasaray High School

19:00

Yonathan Avishai Trio

Akbank Sanat

21:30

Alfa Mist

Babylon

23:00

B'r Şeyler Eks'k

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19 OCT SAT
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Exhibition Self/Trans-lationSudarshan Shetty

Akbank Sanat

13:00

Colorful Cups at the 29th Akbank Jazz Festival (For 6-12 Ages)

Akbank Sanat

14:00

Child Jazz

Tamirane Akasya

15:00

I Am Designing My Own Bag with 29th Akbank Jazz Festival (Ages 6-12 Years Old)

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Jazz In The Living RoomBarry Good

Zuhal Konsept Akasya

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18:00

Jazz Time - Jazz In The EveningGizem Gündoğdu & Baturay Yarkın Duo

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Family Mosaic Workshop(Ages 4-12)

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Mats Eilertsen Trio

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21:30

Mehmet Uluğ Gecesi: I.M.C. Trio

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Cazzip Project

The Badau Akasya

20 OCT SUN
5

10:30

Jazz TimeJazzy Brunch

Bizim Tepe, Tepe Majeur

12:00

Guitar Workshop with Cem Tuncer

Akbank Sanat

14:00

Saxophone Workshop with Serhan Erkol

Akbank Sanat

16:00

Drums Workshop with Can Kozlu

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18:00

Jazz In The Living RoomStandards & Selen Beytekin

Avusturya Başkonsolosluğu Rezidansı

21 OCT MON
3

11:00

Jazz In High SchoolsYavuz Akyazıcı Project

Kadıköy Anadolu High School

15:45

Jazz In High SchoolsYavuz Akyazıcı Project

İstanbul Amerikan Robert High School

20:30

The James Carter Organ Trio

Zorlu PSM, Turkcell Platinum Sahnesi

22 OCT TUE
5

Exhibition Self/Trans-lationSudarshan Shetty

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10:00

Jazz In High SchoolsYavuz Akyazıcı Project

Özel Alman Lisesi

13:00

Jazz In High SchoolsYavuz Akyazıcı Project

Avusturya Lisesi

15:00

ECM Records & The History Of European Jazz

Sofa Hotel Istanbul, Autograph Collection

20:30

Jakob Bro Trio feat. Joey Baron & Thomas Morgan

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23 OCT WED
6

Exhibition Self/Trans-lationSudarshan Shetty

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10:00

Jazz In High SchoolsYavuz Akyazıcı Project

Hisar School

14:00

Jazz In High SchoolsYavuz Akyazıcı Project

İstanbul Erkek High School

19:00

Social Inclusion Band

Akbank Sanat

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Charles Lloyd Sky Trio, Featuring Gerald Clayton & Marvin Sewell

Cemal Reşit Rey Concert Hall

21:30

Sarah McCoy

Babylon

24 OCT THU
4

Exhibition Self/Trans-lationSudarshan Shetty

Akbank Sanat

19:00

Kerem Türkaydın “Candid Music”

Akbank Sanat

21:00

Bugge Wesseltoft & Erkan Oğur & Friends

Moda Stage

21:30

Louis Sclavis Quartet 'Characters on a Wall'

Babylon

25 OCT FRI
5

Exhibition Self/Trans-lationSudarshan Shetty

Akbank Sanat

19:00

Pecovic & Kanacki Guitar Duo

Akbank Sanat

20:30

Kerem Görsev Trio

Caddebostan Culture Center

21:30

Maisha

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22:30

Bebop Project

Nardis

26 OCT SAT
9

Exhibition Self/Trans-lationSudarshan Shetty

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15:00

İstanbul Lindy Hoppers: Swing Kids

Kıyı Feriye

16:00

Istanbul Lindy Hoppers: Lındy Hop Dance Workshop

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17:00

Istanbul Lindy Hoppers: Solo Jazz Dance Workshop

Kıyı Feriye

18:00

Memory Holes

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Jazz Time - Jazz In The EveningGizem Gündoğdu & Baturay Yarkın Duo

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Zuhal Olcay feat. Güvenç Dağüstün

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21:00

Jazz In The Living RoomJazz Open Mic

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21:30

KOKOROKO

Babylon

27 OCT SUN
8

09:00

Jazz TimeCazlı Brunch

Feriye Lokantası

12:00

Piano Workshop with Ercüment Orkut

Akbank Sanat

14:00

Fretless Guitar Workshop with Cenk Erdoğan

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Istanbul Lindy Hoppers: Lındy Hop Dance Workshop

Kıyı Feriye

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Jazz In The Cinema

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15:00

Istanbul Lindy Hoppers: Kids & Parents Dance Workshop

Kıyı Feriye

16:00

Double Bass Workshop with Kağan Yıldız

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Istanbul Lindy Hoppers: Jazz Tap Dance Workshop

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28 OCT MON
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29 OCT TUE
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Exhibition Self/Trans-lationSudarshan Shetty

Akbank Sanat

30 OCT WED
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Exhibition Self/Trans-lationSudarshan Shetty

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Spain - Eror 404

Akbank Sanat

20:30

Spain - Eror 404

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31 OCT THU
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Exhibition Self/Trans-lationSudarshan Shetty

Akbank Sanat

11:00

Turkey - Turunç’s Garden

Akbank Sanat

20:30

Mexico - Nos Volvimos Búfalos (We became buffaloes)

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01 NOV FRI
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Mexico - Kathputli

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Dance Classes for Adult

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Italy - Under The Strings

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02 NOV SAT
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Colorful Cups (For 6-12 Ages)

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Akbank Sanat

03 NOV SUN
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