Project Coordinator: Dr. N. Hanzade URALMAN
Okan University, Chairman of Public Relations and Advertising Department
Social media, which allows individuals to share, produce, make implications and discuss on the web, has become a channel for all cultural organizations which aim at interacting with their viewers. In this respect, museums which have turned into being human and society oriented from collection oriented have entered a new phase with the emergence of social media, reevaluated the authoritarian attitudes in the production of cultural content and transformed their communication establishment styles with the target groups in the axis of two-sided communication. In this seminar, the changes and transformation in museums which have emerged with the use of social media will be addressed. The issues to be dealt with within this scope are targets which have emerged with social media in the area of museology; the importance and function of social media in cultural sector; corporate communication, communication duties, creativity and brand identities of museums on social media.
Chair: Dr. Darko BABIC, University, Zagreb, Chairman of SubDept. of Museology and Heritage Management and ICOM-ICTOP Chairperson
Assoc. Prof., Gökçe DERVİŞOĞLU OKANDAN (PhD), Istanbul Bilgi University Faculty of Communication Department of Arts and Culture
“How will the future come? Digital Strategies of Museums in Accordance with the Technology and Consumption Trends of the Museum Visitor”
Jonas Heide SMITH, Head of Digital, National Gallery of Denmark (SMK)
“The Do’s and Don’ts of the Social Museum”
Burak Mert ÇİLOĞLUGİL, Communication and Events Manager, Borusan Contemporary Museum
“Like Collection Like Communication: Borusan Contemporary’s Social Media Communication Strategy”
Cecilia MARTIN, Co-founder and Curator, Lava Lab
#StaySocial @Museums
Museums And Social Media from Spreading to Interacting